Car Makers Begin Increasing Incentives
Car shoppers have a lot to look forward to over the next few months: a growing number of automakers are starting to offer sweeter incentives.
According to Edmunds.com, the average incentive was $2,557 per automobile in September of this year, which is $83 more than August. With the Cash for Clunkers program over, fewer cars are being sold - and manufacturers are straining to come up with new ways to attract buyers. At the forefront of these are Chrysler, General Motors, and Honda. Ford and Hyundai, on the other hand, have been doing well enough that they can afford to cut back on consumer incentives.
Those who have their eye on a sports car are especially in luck. The average incentive for premium sports cars this September - $10,128 per vehicle - broke the April 2004 record of $7,347 per vehicle. Many of these deals include low interest rates on car loans, which have been known to save $20,000 - $30,000 on a sports car.
Premium luxury automobiles are right behind sports cars in the incentive race, with an average of $6,551 per vehicle. Sales haven't been doing that great because fewer people are spending on luxury models in this economy.
In September 2009, Cadillac and BMW spent the most on incentives, at $9,233 and $6,321 respectively. Scion and Honda spent the least. Among the top automakers, be on the lookout for the Chrysler Group, General Motors, Ford, and Nissan.
Each week, I'll keep you up-to-date on the latest car deals and news that might affect your purchase. This includes...
- Best Rebates, Incentives, and Lease Deals
- Latest Car Buying Scams and Tricks
- The Best & Worst Time to Buy a Car
- Which Cars You Should Avoid
About The Author
Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate
the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.
Latest Weekly Car Buying Tips
March 2026
- Best 0% Finance Deals March 2026 Mar 06, 2026
- Best Bang for Your Buck Lease Deals Mar 06, 2026
- Best Electric, Hybrid Lease Deals Mar 06, 2026
- Real Prices of New Compact SUVs Mar 06, 2026
February 2026
- Best Car Deals by Category Feb 27, 2026
- Worst Cars to Lease Right Now Feb 27, 2026
- Best Car Deals Around the Country Feb 27, 2026
- Price Comparison of Subcompact SUVs Feb 27, 2026
- Top 100 Cheapest Lease Deals Feb 20, 2026
- New Cars with the Most Available Inventory Feb 20, 2026
- Cars With the Largest Rebates Feb 20, 2026
- Real Prices of Pickup Trucks Feb 20, 2026
- Biggest Discounts on New Cars February 2026 Feb 12, 2026
- Real Prices of Large SUVs Feb 12, 2026
- All SUV Lease Deals Compared February 2026 Feb 05, 2026
- Top 100 Cheapest New Cars Right Now Feb 05, 2026
- Real Prices of Midsize SUVs Feb 05, 2026



