Toyota and Honda Incentives War May be Next Year
A string of bad luck this year starting with the March Japan earthquake has caused severe part shortages, causing inventory levels to plummet.
With fewer inventory to choose from, consumers have either held off buying or have chosen competing brands, hurting sales considerably.
Toyota and Honda had been gearing up for a year-end incentives war, but that's out of the question now.
Honda has had to cut production in half and delay the release of the 2012 Honda CR-V by several weeks.
Both manufacturers won't be back to full production again until early next year.
The good news: If you don't mind waiting, the incentives war looks like it may occur in the first quarter of next year - and this one may be even bigger than what was planned for this year.
Toyota and Honda are desperate to gain back market share, and the longer they suffer with shortages, the more it will take to win back customers.
We won't be surprised if they offer the largest incentives in their history sometime early next year.
But, keep in mind no one knows for sure what's in store. You can still get a good deal right now, but if you have the luxury of waiting, we recommend doing so.
Each week, I'll keep you up-to-date on the latest car deals and news that might affect your purchase. This includes...
- Best Rebates, Incentives, and Lease Deals
- Latest Car Buying Scams and Tricks
- The Best & Worst Time to Buy a Car
- Which Cars You Should Avoid
About The Author
Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate
the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.
Latest Weekly Car Buying Tips
June 2026
- Best 0% Finance Deals June 2026 Jun 04, 2026
- Best Bang for Your Buck Lease Deals Jun 04, 2026
- Best Electric, Hybrid Lease Deals Jun 04, 2026
- Real Prices of Midsize SUVs Jun 04, 2026
May 2026
- Worst Cars to Lease Right Now May 28, 2026
- Real Prices of Large SUVs May 28, 2026
- Cheapest Luxury Lease Deals May 28, 2026
- Largest Hidden Dealer Rebates May 28, 2026
- Top 100 Cheapest Lease Deals May 21, 2026
- All SUV Lease Deals Compared May 2026 May 21, 2026
- Biggest Discounts on New Cars May 2026 May 21, 2026
- Real Prices of Compact Cars May 21, 2026
- Real Prices of New Compact SUVs May 14, 2026
- New Cars with the Most Available Inventory May 01, 2026
- Best Car Deals by Category May 01, 2026
- Top 100 Cheapest New Cars Right Now May 01, 2026
- Real Prices of Pickup Trucks May 01, 2026



