Toyota Raising Prices In May
- Prius V
- Camry
- Camry Hybrid
- Highlander Hybrid
- Tacoma
- Scion tC
Price increases are common throughout the year, and I wouldn't be surprised to see other manufactuers raising prices as well. Car sales are back to pre-recession levels and inventory levels remain low, which means manufacturers will be trying to squeeze some extra profits out of their vehicles.
These price increases will affect vehicles produced beginning in May, which means all current vehicles will still have the lower prices, saving you a little extra money if you purchase this month.
Here's a full break-down of the price hikes:
| MODEL | MSRP | MSRP INCREASE ($) | MSRP INCREASE (%) | NEW MSRP |
|---|---|---|---|---|
| Prius v Two | $26,400 | $150 | 0.60% | $26,550 |
| Prius v Three | $27,165 | $150 | 0.60% | $27,315 |
| Prius v Five | $29,990 | $150 | 0.50% | $30,140 |
| Camry L | $21,955 | $100 | 0.50% | $22,055 |
| Camry LE | $22,500 | $100 | 0.40% | $22,600 |
| Camry XLE | $24,725 | $50 | 0.20% | $24,775 |
| Camry SE | $23,000 | $220 | 1.00% | $23,220 |
| Camry SE V6 | $26,640 | $270 | 1.00% | $26,910 |
| Camry XLE V6 | $29,845 | $270 | 0.90% | $30,115 |
| Camry Hybrid LE | $25,900 | $90 | 0.30% | $25,990 |
| Camry Hybrid XLE | $27,400 | $100 | 0.40% | $27,500 |
| Highlander Hybrid | $38,540 | $175 | 0.5 | $38,715 |
| Highlander Hybrid LTD | $44,195 | $175 | 0.4 | $44,370 |
| Tacoma | $16,875 | $250 | 1.50% | $17,125 |
| Tacoma | $17,775 | $250 | 1.40% | $18,025 |
| Tacoma | $19,665 | $250 | 1.30% | $19,915 |
| Tacoma | $20,565 | $250 | 1.20% | $20,815 |
| Tacoma X-Runner | $26,380 | $250 | 0.90% | $26,630 |
| Tacoma PreRunner | $21,325 | $250 | 1.20% | $21,575 |
| Tacoma PreRunner | $22,760 | $250 | 1.10% | $23,010 |
| Tacoma | $22,175 | $250 | 1.10% | $22,425 |
| Tacoma PreRunner | $22,825 | $250 | 1.10% | $23,075 |
| Tacoma PreRunner | $24,260 | $250 | 1.00% | $24,510 |
| Tacoma PreRunner | $24,760 | $250 | 1.00% | $25,010 |
| Tacoma | $20,725 | $250 | 1.20% | $20,975 |
| Tacoma | $21,855 | $250 | 1.10% | $22,105 |
| Tacoma | $23,500 | $250 | 1.10% | $23,750 |
| Tacoma | $24,400 | $250 | 1.00% | $24,650 |
| Tacoma | $25,055 | $250 | 1.00% | $25,305 |
| Tacoma | $25,935 | $250 | 1.00% | $26,185 |
| Tacoma | $26,455 | $250 | 0.90% | $26,705 |
| Tacoma | $27,335 | $250 | 0.90% | $27,585 |
| Tacoma | $27,835 | $250 | 0.90% | $28,085 |
Each week, I'll keep you up-to-date on the latest car deals and news that might affect your purchase. This includes...
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About The Author
Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate
the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.
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