Ford May Start Huge Incentives War
The "Friends & Neighbors Pricing Event" is scheduled to go live November 3rd and will run through January 4th. As part of the sales promotion, all Ford vehicles will be discounted to close to invoice price, with some vehicles discounted by as much as 10% off MSRP. That will be the maximum price you will pay for any Ford vehicle (before rebates and other discounts), and dealers are free to discount even further.
This will be the biggest incentives program since 2008's "Employee Pricing for Everyone", which GM launched shortly before they filed for bankruptcy. (Ford recently hired the same guy that was responsible for GM's incentives program - looks like he's doing something similar at Ford now).
The big story here isn't that you'll just be able to get a great deal on Ford vehicles, but it looks like this could finally trigger an incentives war among mainstream car manufacturers - something they've been trying to avoid.
Ford will be doing a lot of advertising for this program, and I'm almost positive other car brands will finally cave in and start offering big incentives programs of their own. If you're in the market for a new car, you may want to wait and see how this plays out in November. Personally, I would wait until the end of November to see how other car manufacturers respond.
My Recommendation for Car ShoppersTrueCar No-Haggle, CarsDirect, and Ryde Shopper are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan
Each week, I'll keep you up-to-date on the latest car deals and news that might affect your purchase. This includes...
- Best Rebates, Incentives, and Lease Deals
- Latest Car Buying Scams and Tricks
- The Best & Worst Time to Buy a Car
- Which Cars You Should Avoid