Toyota's Hidden Rebates This Month
Hidden rebates, also known as "dealer cash", are rebates given to dealers by the manufacturer whenever they sell or lease a certain model. They're very similar to customer cash-back rebates, but instead of YOU getting the rebate, the dealer gets to keep it - all while remaining hidden from the car buyer.
The purpose of hidden dealer rebates is to help vehicles sell faster without the stigma of large discounts. In theory, dealers will pass the hidden bonus to consumers through a lower purchase price, but if you don't take the time to comparison shop multiple dealers, you may never get the discount.
Hidden rebates are difficult to figure out because they're not published anywhere - only dealers know about them. However, I've been doing a lot of data analysis on incentives, and by combining a few of my data sources, I think I may have uncovered hidden incentives available on Toyota vehicles this month.
Please keep in mind this information may be inaccurate, or may not be available in your region. These calculations are experimental and should be used for informational purposes only. What these hidden rebates suggest is that you should be able to negotiate the hidden rebate amount off MSRP as a minimum, and perhaps be able to negotiate the full hidden rebate off Invoice Price.
As always, I recommend using TrueCar No Haggle, CarsDirect and RydeShopper to quickly see what kind of deals you can get on these vehicles in your region.
Year | Make | Model | MSRP | Hidden Rebate |
---|---|---|---|---|
2017 | Toyota | Land Cruiser | $85,645 | $4,500 |
2017 | Toyota | Avalon Hybrid | $38,339 | $3,000 |
2016 | Toyota | Sequoia | $50,505 | $3,000 |
2017 | Toyota | Avalon | $34,115 | $2,500 |
2017 | Toyota | Tundra | $40,063 | $2,000 |
2017 | Toyota | Camry | $24,929 | $1,500 |
2017 | Toyota | Sienna | $33,480 | $1,500 |
2017 | Toyota | Camry Hybrid | $27,879 | $1,200 |
2017 | Toyota | Tacoma | $35,497 | $1,200 |
2017 | Toyota | RAV4 | $27,564 | $1,000 |
2017 | Toyota | Prius v | $27,510 | $900 |
2017 | Toyota | Corolla iM | $20,540 | $840.0 |
2017 | Toyota | Prius | $25,775 | $750 |
2016 | Toyota | Prius c | $20,620 | $500 |
2017 | Toyota | Prius Prime | $28,189 | $175 |
My Recommendation for Car Shoppers
TrueCar No-Haggle, CarsDirect, and Ryde Shopper are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.- Gregg Fidan

Each week, I'll keep you up-to-date on the latest car deals and news that might affect your purchase. This includes...
- Best Rebates, Incentives, and Lease Deals
- Latest Car Buying Scams and Tricks
- The Best & Worst Time to Buy a Car
- Which Cars You Should Avoid
About The Author

Latest Weekly Car Buying Tips
April 2021
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- Biggest Discounts on New Cars Apr 15, 2021
- Real Prices of Compact Cars Apr 15, 2021
- Largest Hidden Dealer Rebates Apr 15, 2021
- Best Bang for Your Buck Lease Deals Apr 08, 2021
- Best Electric, Hybrid Lease Deals Apr 08, 2021
- Best 0% Finance Deals March 2021 Apr 08, 2021
- Real Prices of New Compact SUVs Apr 08, 2021
- Top 100 Cheapest New Cars Apr 01, 2021
- Real Prices of Large SUVs Apr 01, 2021
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March 2021
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- Which Cars Better to Lease or Buy Mar 25, 2021
- Real Prices of Midsize Cars Mar 25, 2021
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- Price Comparison of Subcompact SUVs Mar 18, 2021
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December 2020
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