Real Prices of Midsize Luxury Cars
If you're in the market for a new midsized luxury car, take a look at the following tables I compiled using TrueCar's average selling prices. These days, MSRP doesn't mean much since hardly anyone expects to pay that price. But it can be difficult to determine which competing models are actually cheapest without knowing what kind of average discount they're selling for.
The first table shows the biggest average discount you can expect for each model this week, with the leftover 2020 Maserati Ghibli having the biggest average discount (14.3% after incentives).
You can sort the table by clicking on any column. For examle, if you want to see the cheapest sedans, sort by "Avg" column and you'll see the 2020 Lincoln MKZ is the cheapest deal - at an average selling price of $38,506.
I hope you find these tables useful. As always, I recommend you use TrueCar No Haggle and CarsDirect to see the best deals being offered in your local area.
Midsize Cars with Biggest Discounts Off MSRP
Year | Make | Model | MSRP | Avg | % Off |
---|---|---|---|---|---|
2020 | Maserati | Ghibli | $79,841 | $68,412 | 14.3% |
2021 | Jaguar | F-Type | $82,475 | $71,282 | 13.7% |
2020 | Volvo | S90 | $57,845 | $52,065 | 10.5% |
2021 | Maserati | Ghibli | $85,425 | $77,197 | 9.8% |
2020 | Mercedes | E-Class | $75,168 | $69,238 | 8.7% |
2020 | Lincoln | MKZ | $41,995 | $38,506 | 8.3% |
2020 | Lincoln | Continental | $61,333 | $56,372 | 8.2% |
2020 | Mercedes | AMG GT | $148,400 | $138,642 | 6.2% |
2021 | Volvo | S90 | $57,235 | $54,169 | 5.5% |
2021 | BMW | 5 Series | $61,766 | $58,676 | 5.1% |
2020 | Porsche | Taycan | $147,917 | $142,010 | 4.9% |
2021 | Audi | A6 | $58,395 | $55,568 | 4.8% |
2021 | Audi | S6 | $75,445 | $72,068 | 4.5% |
2021 | Lexus | ES | $46,473 | $45,055 | 3.1% |
2021 | BMW | M5 | $104,495 | $101,515 | 2.9% |
2021 | Mercedes | E-Class | $75,846 | $74,220 | 2.3% |
2021 | Genesis | G80 | $56,020 | $55,138 | 1.6% |
2021 | Mercedes | AMG GT | $124,138 | $123,393 | 0.8% |
2020 | Jaguar | F-Type | $89,625 | $89,111 | 0.6% |
2021 | Porsche | 911 | $144,477 | $144,162 | 0.4% |
2021 | Tesla | Model S | $81,905 | $81,905 | 0.0% |
2021 | Lexus | LC | $98,278 | $99,097 | -0.8% |
3 Steps Every Car Buyer Needs to Take to Save Maximum Money
The key to getting the best deal is to gather price or lease bids from as many local dealers as possible. Then shop that best price around until no one can beat it. Here are the steps:Step 1 Get Prices From My Trusted Network
Select the vehicle you're interested in to see if there are local dealers in my network who will provide you with their best upfront price. You will get direct access to an internet sales manager who you can further negotiate with online (no need to visit dealership).Step 2 Get Prices From TrueCar / CarsDirect
TrueCar, and CarsDirect are my top 2 online price quote recommendations. These services show you pre-negotiated prices from dealers closest to you - and the deals are usually pretty decent. But remember, you can still negotiate further.Step 3 Complete my Checklist
Follow this up with my checklist to make sure you squeeze out every last bit of savings.- Gregg Fidan

Each week, I'll keep you up-to-date on the latest car deals and news that might affect your purchase. This includes...
- Best Rebates, Incentives, and Lease Deals
- Latest Car Buying Scams and Tricks
- The Best & Worst Time to Buy a Car
- Which Cars You Should Avoid
About The Author

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